Whether you’re looking to support your business or just want to share you thoughts, blogging is a power tool. A blog can serve as an effective framework for sharing information, and they scale well from personal efforts to platforms for some of the world’s largest businesses. However, getting off to a strong start is important, and ensuring your blog is both friendly to visitors and provides a seamless experience can go a long way toward building a thriving base of readers. Here are five steps to making a user-friendly and seamless blog. [Read more…]
Archives for October 2016
This is the central goal of all marketers and web masters today: optimizing a blog for the best possible performance in search engine results. Of course, as with any critical mass topic, there are many schools of thought as to how best to achieve this goal. But underneath all the debate, these five important optimization factors continue to serve as the foundation for any successful blog.
Factor 1: Select the blog’s primary keywords in advance.
It is very important to have a list of primary keywords and key phrases in hand before even beginning to optimize a blog. The reason for this is simple: these are the keywords and phrases that visitors are most likely to use to find the blog, whether via organic or paid search results.
Doing keyword research to create a working list of primary keywords and key phrases in advance can help determine everything from site navigation to page content to blog template and other vital factors that can contribute to a blog’s success.
Tools to aid in keyword research: Check out Google’s Keyword Planner tool.
Factor 2: Choose a web host that is mobile-friendly and fast loading.
Mobile friendliness is the reigning king of today’s most successful websites and blogs. Page loading speed is the queen. Choosing a web host that optimizes for both can make or break even the most content-rich and relevant blog.