The basics: building your SEO strategy

• Make sure you actually have a strategy, rather than a vague idea.

• The most important component in any SEO strategy is providing high-quality content that’s readable, informative, and shareable.

• When choosing your keywords for posts or overall blogs, think user intent: What would a user who wants to do business with you search for on Google?

• In link building, quality is more important than quantity.

• If you don’t get tons of traffic right away, don’t panic: Steady growth in organic search traffic is the best long-term strategy. [Read more…]