The fashion industry is super competitive, and every knows this already. However, not everyone knows that writing about the fashion industry has a similar streak of competition. All of the writers are competing for the same space, but some will rise about the rest. And how do they do this?
Well, for five tips and tricks for fashion industry blogging, look no further than the categories listed below, including getting your professional portfolios cleaned up, getting media passes when possible, not faking your personal situation, having a thick skin, and learning photography along the way with your writing as well.
Get Your Professional Profiles Set In Advance
In the fashion industry, especially if you want to be recognized as a professional writer and blogger, you have to have super clean social profiles set up at places like Facebook and LinkedIn. That way, when people search for your name, or your company’s name, they will easily link to the most recent updates that you have put up.
Get Media Pass Perks for Events
Depending on the type of events that you’ll be covering as a blogger, it’s often possible to get media passes. If you’re working with a photographer, make sure to get photo passes as well. As far as writing and blogging goes, the more well-known you are, the better chance to get those passes, which again relates back to the fact that in order to become well known, you need to have those social profiles available for people to look into, maybe even on their phones, as you’re trying to enter events.
Don’t Fake Your Own Fashion
As a fashion industry blogger, you don’t necessarily have to pretend to actually be in the fashion industry. You don’t have to dress up. You don’t have to act up. In fact, the more you act like a writer and a blogger rather than biting into their industry, the better access you’re going to get with the people that you are different from.
Be Ready With a Thick Skin
As a blogger, you’re going to run into criticism of your writing. As a fashion blogger, that negative energy is going to be exponentially more. So, remember the benefits of having a thick skin and not taking things personally, and that will do you well in the long run.
Learn Your Photography Skills
Finally, as a fashion blogger, in addition to great writing skills, you’re also going to have to know how to take great pictures. It is, after all, fashion! So if you haven’t brushed up on the latest photography technology, equipment, and techniques, better start hitting up those YouTube videos before it’s too late!
Originally posted on January 5, 2016 @ 12:33 am