When it comes to business websites, you need to make sure that you are optimizing your website so that people can find it when they need what you have to offer. That means setting up some key marketing factors that can make your blog more visible.
This goes beyond just the SEO and keyword monitoring that you need in order to get on the front page of search engines. There is more that goes into a good website, and marketing that website, than just some keywords and link building.
Your About Page
Start with an informational about page. For some websites the first page you’ll see is the about page. Explain yourself, if the business is all about you, or your business plan in general, with your readers. Tell readers what your business does, what you can do for them. How long you’ve been in business, and anything else that will capture their interest (and their sales).
Connections To Your Social Media
Makes sure that you website clearly shows you social media presence. Lots of people will be happy to follow a business they like, or are at least interested in, on social media. If you capture them this way, they may be more likely to return for your products and services.
Why is this? Because social media builds trust and brand awareness. The more places they see your name, or your business name, the more likely they’ll be to shop with you the next time they are in need of whatever you have to offer.
Your website is going to do nothing for you or your business if there isn’t some way for people to contact you through it. Don’t just share your phone number and a physical address. While local people may be inclined to call or stop in, people that want to use your services from a distance
This means that you want to have some sort of email contact set up, whether it’s a form they fill out or a direct email for them to use. You’ll catch more worms with more bait.
A Great Blog
Lastly, every website needs a great blog. Your blog is a key marketing tool, and if you are using it right it can convert simple readers into paying customers. Use your blog to show people that you are an expert in the field of whatever, and they will share your posts and want to keep coming back.
Your great blog should direct people with what to do next, once they’ve read what you’ve had to say to them. This is called a Call to Action. It can be something as simple as just telling them to contact you for more information.