Guest blogging has proven to be the best way to build links to your own sites and products. Not familiar with the term? Guest blogging is a great method to increase traffic to their own blogs. It can work one of two different ways. Either you will write a post to appear on another blog, which then compels their readers to visit your blog, or another blogger will post to your site to garner the same results. This method has so far proven immune to the latest Penguin 2.0 update that has sent some blogs reeling.
No More Social Media Cop Outs
Social media sharing used to be a huge contributing factor before the Penguin update. There are different freelance marketplaces where you could pay a nominal fee to get thousands of likes to your profiles. The new algorithm recognized this as spam and the weight of these shares and likes was not as prolific. Here’s where you have to do some real networking.
You should create compelling content that you are not ashamed to put your name on. If it’s not good enough for you to put on your own social media accounts, don’t expect for someone else to carry it on theirs. Once you have the content, you need to connect with other influential people who travel virtually in the circles that you want to be a part of. If your content is good enough, you might even get a repost from one of these influential people.
Work Across Different Mediums
One thing to remember is that you don’t have to be tethered to your computer to share your content. If you have a smartphone, you can share, share, share. Keep in mind that responsive design is one of the more important aspects of surfing the web these days, and make sure your blog will display correctly on phones, tablets, desktops, and laptops. Even less expensive refurbished phones can have web access, according to Cheap Phones.
Does Your Name Carry Weight?
Author ranking is a huge deal today. Google monitors your published content and watches how it performs. If you are consistently publishing solid content, your links will become more valuable, no matter where you are posting. Therefore, getting onto a hot site is no longer the ticket; the content has to be hot too. On the other side of the coin, if your content is continually bad, you will continue to drop in rank. You can write on the most popular blog in the world, but you will not be indexed with spammy content. Guest blogging can contribute to the recognition of your brand.
The Missing Link
You also have to be careful with the sites that you link and how you are linking them. You need to link to authoritative sites and link to a variety of sites. Sites that are linking to just one other site over and over again will be recognized as spam and be penalized. The sites that are being linked also need to be relevant.
This is a point that you need to remember when you are looking for sites to place your guest blog posts. The site that you choose needs to be relevant to your own and you need to make sure that they are linking to other relevant sites.
There is a science to guest blogging but once you’ve mastered it, you will see better performance of your content. It is important to note that you are not going to see massive results after your very first post. Keep at it and be patient.
Originally posted on October 14, 2014 @ 11:10 am