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Blogging and Content Marketing: Creating Sections and Categories

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Blogging and content marketing are not as simple as just writing a blog and trying to market it is content. Although that seems like a strange and perhaps obvious statement, consider what it means from a semantic viewpoint. Anyone can have a blog, and anyone can promote themselves – but how do you do it well?

And that’s where the idea of creating sections and categories comes into play. For illustration purposes, let’s look at the ideas of the news category, the Twitter feed, events calendars, SEO via subcategories, and the ‘most popular’ section of your blog. A tip from each description can be extrapolated.


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Originally posted on July 6, 2016 @ 1:21 am

Social Media Tips and Tricks For Content Marketing

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Social media is great for content marketing. If you do it correctly. And, in our wonderfully technologically savvy current social media landscape, ‘correctly’ tends to change a little bit almost every week. But that doesn’t mean that you can’t follow some general principles that will at least always move you in a positive direction.

Consider these social media tips and tricks for marketing your product, service, and brand, including using the Twitterverse to its maximum potential, avoiding any type of over promotion, using every analytical tool that you can, adjusting for a captive audience, and maintaining a consistent message throughout your project plan and function. [Read more…]

Originally posted on March 18, 2016 @ 6:37 pm

5 Tips To Help Your Blog With Financial Cycles

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One of the interesting things about making money, in the virtual world especially, is that you don’t necessarily get paid right away for the work that you do. There is a sort of nebulous ‘accounts receivable’ category that you often have to deal with, as you clients can also be waiting for money to come to them.

So because of that, making money online, or with a blog, requires a certain kind of patient approach to different financial cycles. Here are five tips to help you deal with that on a practical level. [Read more…]

Originally posted on January 5, 2016 @ 12:54 am

3 Tips for Creating a No-Stress Blogging Schedule

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Blogging can be a stressful task, especially if you’re counting on your blogging success for your livelihood. However, while stressing over your blogging efforts is common, it doesn’t have to be. You can find way to utilize the good stress that comes from blogging and turn it into your drive and determination to have a successful blog without having to worry about it on a daily basis. To show you how, here are three tips that can help you when creating a no-stress blogging schedule. [Read more…]

Originally posted on July 4, 2016 @ 6:14 am

4 Ways to Move Beyond Stale Guest Blogging

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Digital marketing trends indicate that businesses can’t rely exclusively on guest blogging as they devise their content strategies into the future. As the old proverb goes, you can’t put all your eggs in one basket.

When it comes to creative content that draws in new audiences and engagement rates, a variety of other types of content are worth considering for your blog. Vlogs, text-based interviews, walk-throughs, and advice columns are just some of the ways you can connect with readers beyond the scope of guest blog posts. [Read more…]

Originally posted on August 20, 2014 @ 4:30 am

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