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5 Important Factors in Optimizing your Blog

October 10, 2016 By Loren

This is the central goal of all marketers and web masters today: optimizing a blog for the best possible performance in search engine results. Of course, as with any critical mass topic, there are many schools of thought as to how best to achieve this goal. But underneath all the debate, these five important optimization factors continue to serve as the foundation for any successful blog.

Factor 1: Select the blog’s primary keywords in advance.

It is very important to have a list of primary keywords and key phrases in hand before even beginning to optimize a blog. The reason for this is simple: these are the keywords and phrases that visitors are most likely to use to find the blog, whether via organic or paid search results.

Doing keyword research to create a working list of primary keywords and key phrases in advance can help determine everything from site navigation to page content to blog template and other vital factors that can contribute to a blog’s success.

Tools to aid in keyword research: Check out Google’s Keyword Planner tool.

Factor 2: Choose a web host that is mobile-friendly and fast loading.

Mobile friendliness is the reigning king of today’s most successful websites and blogs. Page loading speed is the queen. Choosing a web host that optimizes for both can make or break even the most content-rich and relevant blog.

This is even more critical when it comes to WordPress hosting for a blog, since WordPress hosting is currently used for an estimated half of all active online blogs today!

Tools to aid in optimizing for mobile friendliness and speed: Navigate over to Google’s free twin tools, the Mobile Friendly test and the PageSpeed Insights test.

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Filed Under: Blog Promotion Tagged With: blog optimization, conversion tip, mobile friendly, web graphics, wordpress hosting

Tips For Making Sure You’re Marketing To The Right People

August 4, 2016 By Jessie

When it comes to marketing your business, both online and off, you want to market to the right people. Just like you would want to make sure the right person got your important proposal, you also want to make sure the right people are finding your website. That means knowing what the people you want to get your products and services to are looking for, and where they are looking.

There is a lot that goes into marketing, from having the right materials, and being on the right pages of the internet, to knowing the ages, sex, and general interests of the people that will want to buy from you. Here are a few tips to help make sure you are reaching the right people.


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Filed Under: Blog Promotion, Blogging Tips Tagged With: know their interests, know who visits social media sites, marketing tactics, marketing tips

3 Tips for Getting More Website Visitors to Read Your Blogs

January 21, 2016 By Jessie

For a business, having a well respected and well read blog can bring online marketing success that you may not have thought possible. Getting traffic coming to your blog can bring more traffic to your website, help build a strong brand following, and solidify your place in your field. However, getting to the point where you have a well respected and well read blog isn’t always easy. So to help you reach this milestone faster, here are three tips for getting more of your website visitors to read your blogs and begin snowballing your blogging efforts. [Read more…]

Filed Under: Blog Promotion, Blogging, Blogging Tips Tagged With: how to drive traffic to your blog, leverage website and other content, write content people want to read

Marketing Your Artwork Online And Off

January 5, 2016 By Jessie

As an artist it can sometimes seem like a difficult task to market yourself and your art, but you simply need to think of your art as a small business. That means marketing it the same way you would market any other small business. You need to be online, but you also need to be marketing offline as well.

Online marketing allows you to reach out to the entire world wide web, while advertising locally may still get you some of your best customers, and can even help you get your art into local businesses where many people will see it as well. Remember, even though billions of people are online, there are still people that aren’t. [Read more…]

Filed Under: Blog Content, Blog Promotion, Blogging Tips Tagged With: how to market your artwork online, marketing artworks online, marketing your art locally

3 Tips for Rising Above the Basic Blog Post

January 5, 2016 By Jessie

We’ve all seen one: a basic blog with paragraphs and paragraphs and bland, boring text and nothing else notable to draw your attention. The topic could be interesting but was poorly executed, you have no idea how or where they got their information, and you’re falling asleep as you scroll down pages and pages of black and white copy. Yikes.

While many bloggers and businesses alike are trapped in this bad version of content marketing, it’s actually easier than you might think to break the basic mold of blogging and create a champion-worthy blog that viewers will delight in reading, sharing and interacting. So to help get you over this hurdle, here are three tips for rising above the basic blog post. [Read more…]

Filed Under: Blog Content, Blog Promotion, Blogging, Blogging Tips Tagged With: Blogging Tips, create compelling titles, how to make quality blog posts

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