The following blog conversion tips are not for slackers.
Then again, if you were attracted to the heading of this article, it’s likely you’re not one of them.
The reason I mention it, is because there’s a worldwide problem of blog that don’t work optimally. Either they’re visually appealing but don’t convert visitors nor attract traffic via search engines.
Alternatively, they attract traffic but are not appealing and don’t experience high conversion rates.
The amount of web designers who produce masterpieces that really work for their clients, is minimal.
If you become a web designer who creates beautiful blog that are optimized for SEO and high conversions, you’ll experience great demand for your work.
The following tips are just the tip on the iceberg. For an overall view read on the elements that are needed to create a blog that rocks.
Tip #1: Target audience
In the period between getting a new order for blog design and starting the work on it, you need a complete image of your client’s target audience. Understanding who your client’s buyers are, is the basis of online marketing. Since our blogs are at the core of all marketing activities, an understanding of their target audience is key.
The problem with this, specifically with small businesses, is that 90% of the time, they themselves are not even aware of the needs and desires of their target audience. Sure, they may know the basics, but generally, they lack knowledge about the nitty gritty’s; the parts that make all the difference in a website design that attracts and converts.
For example, have a look at this example of an optimized website: