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I have to admit it: there are many people who jump into the blogging bandwagon because they think that they can get rich off of it. There has been too much hype about making money off of blogging that, inevitably, misconceptions have arisen. Of course, to a certain degree, one can reasonably expect to make some money with a blog. You do have to be realistic about your expectations, however; and that is what I am here for.
Yes, you can earn money with your blog, but don’t turn in your resignation letter just yet. There are some people who make it quite big in the blogosphere, but sad to say, there are even more who do not really earn much. Let’s try to be positive here and look at the ways that you can make money through your blog, shall we?
Get paid to blog. This is one of the most common ways by which you can make money through your blog. It is also called “pay per post” blogging, and is quite popular with personal bloggers. Basically, you sign up with a company that assigns you certain posts on topics and they pay you an agreed amount for each post. You’d have to include a link and/or talk about a product or service. This kind of scheme has created a lot of controversy, mainly because of transparency issues. Still, it provides a small but steady stream of income for bloggers.
Advertising and affiliate programs. The idea is to create a niche blog that focus on a “popular” topic. When I say popular, I mean a topic that is searched a LOT online. Think loans, weight loss, and the like. You will have to focus on these topics and write posts about them. Also, your blog has to achieve a decent PageRank (Google’s way of ranking web sites) in order to attract advertisers.
Alternatively, you can join Google’s Adsense program. The income is lower over a period of time UNLESS you optimize your blog for it; THEN, you can earn a considerable amount. Of course, you have to realize that you need a large amount of traffic in order to make hefty earnings.
As for affiliate programs, think of these as a sales job online. You get a certain percentage of the sales made if someone clicks on an ad from your blog and buys a product or service from your affiliate partner.
I have to clarify something here – your blog does not have to be a niche blog in order to sell ad space. Indeed, a lot of personal blogs have ads.
Contract blogging. For the lack of a better word, I used contract blogging. Basically, what you can do is hone your writing and blogging skills and then join an existing blog network. What’s going to happen is you sell your services as a blogger and you get paid under some sort of scheme. The advantage of this is that you get a relatively stable income and you get to enjoy what you’re doing more!
So, if you want to blog for the money, check out these methods and see which suits you best!
I was just talking to a friend who has been blogging for about a year now. Last week, she decided to shut down her original blog and create a new one. The big difference is that this new blog is open only to people she chooses – and she has chosen four. It occurred to me that she needs this blog for personal purposes only and that she does not have to worry about promoting her blog to get more readers. That’s great for her, but for a good number of bloggers out there, blog promotion should be at the top of the list.
If your goal is to make your mark online and get as many readers as you can possibly get, then promoting your blog is important. While you may have that much confidence in your ideas and writing style, it may not be enough to catch the attention of potential followers. After all, there are millions of blogs out there, what are the chances of a person stumbling upon your blog?
How can you promote your blog? Is there a right way to do it?
To be honest with you, I don’t think there is ONE way to do it. However, you can put into practice some activities that will help you market your blog. Let us look at some of the most practical ones that actually get results.
Facebook
If you had written this more than a year ago, the first item on my list probably wouldn’t have been Facebook. However, we all know just how big this social networking site has become, and it is a very effective way of getting the word out that you have a blog that you want everyone to read. You can publish links to your posts on your Facebook status. You can create a page on Facebook for your blog and invite people to become fans. You can even pay for ads if you are willing to.
Comment. Comment. Comment.
Two things: make sure you comment in relevant blogs and that your comments are NOT solely to promote your blog. Commenting in other blogs is a great way to meet new people who might be interested in what you have to say. However, simply leaving a useless comment and putting your blog URL is not acceptable. That’s spamming, period. I have made quite a number of friends over the years through my personal blog; and how did that start? We discovered each other through blog comments.
Blog Communities
Practically every blogger I know wants others to discover his/her blog. I suppose that this desire has brought about the need for blog communities such as MyBlogLog and BlogCatalog where bloggers can come together and promote their blogs. The good thing about these communities is that you can also discover likeminded people with similar blogs. It’s easier to do this as part of a community – with tools already set in place – rather than manually looking for blogs through a search engine.
Forums
Much like leaving comments in other blogs, you can participate in forums focusing on topics related to your blog. While blatant self-promotion is usually not allowed, you can always make mention of your blog when relevant.
This is one of the most frequently asked questions by new bloggers. We all know that blogs are different from static web sites in many ways, and delivering fresh content is one of the main characteristics that set blogs apart. The question is, just how often should a blogger offer new content?
In many circles, the general consensus is that bloggers should post new content daily. Much like news web sites, the idea is to keep people coming back for more, more often. Hence, posting on a daily basis is considered the ideal.
Then again, we have to realize that not everyone has the time and/or resources to keep at it on a daily basis. And more than the time, we also have to consider the content itself. There are times when bloggers do not have enough material to come up with posts 30 or 31 days each month. If this is the case, and the blogger forces a post each day, the chances of burning out AND providing poor content skyrocket.
So what is the ideal posting frequency?
Let’s begin with the kind of blog that you want to create – again. If you are planning on a personal blog, then your posting frequency should not be that much of an issue. Naturally, the more often you post, the better. However, at the end of the day, if you are writing to please yourself, then it should not matter how often you post.
If you are planning on having a different kind of blog, or if your goal is to attract a regular audience, then you do have to pay attention to your posting frequency. Always bear in mind what your readers will want. Put yourself in their shoes. How often would you want to read new content from a blog like yours? Does it matter much if there isn’t a new post everyday? Answering these questions will help you decide on your posting frequency.
Again, I am not saying that you have to have a new post every single day. That is just too much for some people, especially those who have hectic schedules. Every other day maybe? Or even thrice or twice a week? I think that these figures are reasonable – not so taxing on the average blogger and yet not so infrequent that readers just give up on visiting the blog.
Whatever number you decide on, here is something that you should never forget: be consistent. Readers like consistency. They want to look forward to visiting a blog and getting fresh content. There is nothing more irritating than reading three or more new posts a day and then not getting anything fresh in the next 3 months! It is much better to spread out your posts rather than to bunch them up in a day and go AWOL for an extended period of time.
My suggestion is for you to set realistic goals and then do everything you can to stick to your posting schedule. Do that, and your readers will love you for it.