When using content as a form of online marketing, one of the biggest challenges is consistently coming up with new pieces of content that will engage and satisfy your audience. While writing about new or emerging topics can be great for keeping your blog relevant, there is a secret weapon for building usefulness and authority to your blog: evergreen content.
Evergreen content is content that won’t be irrelevant to read in a few weeks or months. Because this content is generally informative and provides readers with a solid basis on the topic, it can be a great blog for readers to keep coming back to over and over again, increasing traffic to your blog or website. However, writing evergreen content can be harder than it sounds. To help you with your construction of this type of content, here are three tips for creating great evergreen content. [Read more…]