As an artist it can sometimes seem like a difficult task to market yourself and your art, but you simply need to think of your art as a small business. That means marketing it the same way you would market any other small business. You need to be online, but you also need to be marketing offline as well.
Online marketing allows you to reach out to the entire world wide web, while advertising locally may still get you some of your best customers, and can even help you get your art into local businesses where many people will see it as well. Remember, even though billions of people are online, there are still people that aren’t. [Read more…]