If you have taken a look at our page on the most common blogging terms (if you haven’t, NOW is a good time to do so!), you should at least recognize the term “blogroll.” Just to make it easier on you, though, let me reiterate what a blogroll is. This is simply a list containing other blogs which you (the blogger) visits or reads regularly. Sometimes, blogs are listed in the blogroll even if they are not visited by the blogger often. The main point is that the blogger is recommending or plugging these blogs. The blogroll is oftentimes found on the right column of the blog. This does not mean, however, that you cannot place the blogroll in other locations.
More than the name or title of the blog, readers are also treated to links. That is, the names of the blogs in the blogroll are often hyperlinked to the blogs themselves. This makes it easier for the reader as she or he merely has to click on the blog name to see the content for herself/himself.
Another element of a blogroll, which is fairly new, is the link to the most recent post. That is, more than the main URL of the blog, readers can also click on the link to the latest post. This is a great way for you to monitor if a blog that you like to visit has new content. This eliminates the need to visit the blog just to check if there is something new that you have not read before.
Based on the information given above, it is easy to see the importance of a blogroll. On your part, you get to provide additional information to your readers. This is especially true if the blogs that you include in your blogroll have content related to yours. More so, getting YOUR blog on other blogs’ blogrolls will increase your exposure, which is always good.
So how do you decide on what to put in your blogroll?
Obviously, you will place links to the blogs of your friends who have their own blogs as well. This is the most common start for those maintaining personal blogs. Alternatively, you might get to meet other bloggers. Sooner or later, you will get a request to exchange links – you put their blog in your blogroll and they’ll do the same for you. While this is a great way to gain more exposure, you have to take into consideration the content and the quality of the other blog. The bottom line is to make sure that you are not associating yourself with a shady blog that has nothing but ads and copied content. Your best route is to follow the blog for a while and then make your decision.
For those whose blogs are of a more focused nature, the content of the blogs in your blogroll are even more important. Remember that more than recommending these blogs because you like them, you have to provide quality AND relevant content to your readers. So if your blog is all about food, it would be great to put your favorite food blogs in your blogroll.