I was just talking to a friend who has been blogging for about a year now. Last week, she decided to shut down her original blog and create a new one. The big difference is that this new blog is open only to people she chooses – and she has chosen four. It occurred to me that she needs this blog for personal purposes only and that she does not have to worry about promoting her blog to get more readers. That’s great for her, but for a good number of bloggers out there, blog promotion should be at the top of the list.
If your goal is to make your mark online and get as many readers as you can possibly get, then promoting your blog is important. While you may have that much confidence in your ideas and writing style, it may not be enough to catch the attention of potential followers. After all, there are millions of blogs out there, what are the chances of a person stumbling upon your blog?
How can you promote your blog? Is there a right way to do it?
To be honest with you, I don’t think there is ONE way to do it. However, you can put into practice some activities that will help you market your blog. Let us look at some of the most practical ones that actually get results.
If you had written this more than a year ago, the first item on my list probably wouldn’t have been Facebook. However, we all know just how big this social networking site has become, and it is a very effective way of getting the word out that you have a blog that you want everyone to read. You can publish links to your posts on your Facebook status. You can create a page on Facebook for your blog and invite people to become fans. You can even pay for ads if you are willing to.
Comment. Comment. Comment.
Two things: make sure you comment in relevant blogs and that your comments are NOT solely to promote your blog. Commenting in other blogs is a great way to meet new people who might be interested in what you have to say. However, simply leaving a useless comment and putting your blog URL is not acceptable. That’s spamming, period. I have made quite a number of friends over the years through my personal blog; and how did that start? We discovered each other through blog comments.
Practically every blogger I know wants others to discover his/her blog. I suppose that this desire has brought about the need for blog communities such as MyBlogLog and BlogCatalog where bloggers can come together and promote their blogs. The good thing about these communities is that you can also discover likeminded people with similar blogs. It’s easier to do this as part of a community – with tools already set in place – rather than manually looking for blogs through a search engine.
Much like leaving comments in other blogs, you can participate in forums focusing on topics related to your blog. While blatant self-promotion is usually not allowed, you can always make mention of your blog when relevant.