When it comes to marketing your business, both online and off, you want to market to the right people. Just like you would want to make sure the right person got your important proposal, you also want to make sure the right people are finding your website. That means knowing what the people you want to get your products and services to are looking for, and where they are looking.
There is a lot that goes into marketing, from having the right materials, and being on the right pages of the internet, to knowing the ages, sex, and general interests of the people that will want to buy from you. Here are a few tips to help make sure you are reaching the right people.