Digital marketing trends indicate that businesses can’t rely exclusively on guest blogging as they devise their content strategies into the future. As the old proverb goes, you can’t put all your eggs in one basket.

When it comes to creative content that draws in new audiences and engagement rates, a variety of other types of content are worth considering for your blog. Vlogs, text-based interviews, walk-throughs, and advice columns are just some of the ways you can connect with readers beyond the scope of guest blog posts. [Read more…]