There’s really only one kind of business that needs a blog: the one that has the time and expertise to maintain one. It might sound exciting and even fun to start a blog, but there’s a reason top-quality bloggers are in high demand and make a hefty salary.

Blogging isn’t just about being a great writer and having passion for the subject (although those offer a great start). It also takes determination, knowing how to analyze data, and being prepared to foster a community while converting readers into clients or customers.

Every type of industry can benefit from blogging, whether you manage a physical therapy office or own a doggie daycare. The trick is understanding your target demographic and having the right blogging skills.

Not all bloggers are writers (and not all writers are bloggers); some blogs depend largely on videos or images while others are merely “curators” and depend on their audience to supply the material. You might ask yourself, is blogging even worth it? [Read more…]