A lot of people think their original video going viral as simple as posting content on YouTube and they’ll become a star overnight. However, what goes into making a video go viral isn’t as simple as it may seem. There are similarities between videos which go viral, and there just might be a special recipe for making it work every time.
If you are creating content online which you hope makes it to a level of viral popularity, here are some of the criteria that you should aim for.
Make Your Content Original
Creating content which has already been done before isn’t the best way to get people to notice what you’re posting. Try to make something which has an original edge and is interesting without imitating others before you.
Try to choose something which is relevant and done in a way which isn’t a carbon copy of what everyone is currently doing.
Standing out from the rest is the most important thing to do when you’re first getting started. Otherwise, you’ll blend into the sea of people trying to do the exact same thing.
Editing Is Everything
It’s not as simple as shooting a video and posting it right away. Quality videos which are original and entertaining are usually edited after shooting and tell a story.
If you only have basic edits to make, you can use a simple software that comes free with your phone or computer. However, if you’re looking to make more advanced effects and animation, then you’ll want to dig deeper into your budget for something more professional.
It should look clean and well executed otherwise you’ll look like an amateur who’s totally missed the mark.
Promote Your Content
Even though a lot of content creators would like to believe that what they’ve posted is good enough to market itself, usually it’s not. You shouldn’t be afraid to self-promote and get your content out there into the eye of your audience.
As a result, you’ll have much more people seeing your work than had you not pushed your material to the masses.
Although there are a variety of ways to market your work, the most straightforward formula is to use hashtags so that people can easily find your video by searching for your niche.
Submit To Viral Video Blogs
Submitting your content to viral video sites is an excellent way to ensure you go viral. People will vote on your video and the more votes you get, the higher the rating goes up, increasing your visibility.
Since a lot of people go to these sites specifically to find the latest viral content, getting featured on a site like 9Gag or LadBible will almost guarantee your success for going viral.