With the availability of the Internet for all ages, it logically follows that there can and should be content created for children as well as adults. However, the way you go about creating content for children is a lot different than the way you create content for adults. While it’s easier for adults to understand how to effectively communicate with other adults, effective communication is also vital for having a successful blog focused on children as well. So if you’re seeking to create a blog with children and youth as your target market, here are three tips you may want to follow.
Lean Heavily On Video Content
When you’re creating a blog for adults, the majority of the content you create is likely text with various images and graphics interspersed within. But with children, this medium might not prove to as successful. Because of this, blogs focused on children should try to rely more heavily on video content. In fact, according to an infographic created by Nickelodeon for AdWeek.com, kids 11 to 13 years old spend 67 percent of their online time watching video content and kids 14 to 17 spend about 73 percent of their online time doing the same. Therefore, if you want to have a slice of the attention given by children and youth online, you need to be creating quality video content.
Make Everything Visually Engaging
Like as was mentioned previously, kids tend to prefer video or other interactive content over plain text. Knowing this, DigitalGov.gov recommends those creating online content for children to use graphics, images and bright or interesting colors so as to keep the attention of the child for as long as possible when not showing video content. This tactic will make your content easier for children to scan and understand as they look through your blog. Just be sure that you keep your theme of colors and graphics consistent to also make it simple for children to navigate around your blog or website.
Don’t Forget About The Parents
While the content you’re producing is geared toward children, you can’t forget about the parents when marketing and setting up your blog. According to Q Beck, a contributor to VentureBeat.com, 70 percent of children use their parent’s mobile devices, meaning they are still the gatekeepers for their children’s entertainment. As this is the case, you’ve got to sell your product to both the parents and the children. While this can be difficult to achieve, if you’re able the strike the right balance, you could be getting a decent slice of a very profitable pie.
Creating content for children requires just as much thought and preparation as it does to create content for adults. Because you want this content to be of a high quality, it’s important not to dismiss youth merely because of their age. To find greater success with your blog centered around children, use the tips mentioned above when creating more new content.