Starting a blog which informs people on a certain subject can be an incredibly satisfying project. It can be exciting to be an authority on a subject and a resource which readers flock to in order to educate themselves and others on whatever it is you are posting about.
Unfortunately there is a fine line between claiming to be a credible source, and actually being a credible source. Make sure that if you are claiming to be knowledgeable on a subject that you are honest about it. Don’t just make up facts and post things that you aren’t sure about which could consequently lead someone into problems if they blindly follow your guidance as if it were credible. Here are some tips for making sure that your blog’s information stays credible for your readers.
Make Sure You Have Experience On Your Blog’s Subject
If you have never had experience taking out a loan, then don’t start a blog on the best loan comparisons. If you have never baked in your life, then don’t start a blog on making the perfect cake. If you are going to post a blog informing people on a subject, then you want to make sure that you are experienced on the subject. This means that you have tried it before and know the terminology and facts surrounding it.
Another alternative to this if you aren’t that experienced but have some experience on the subject is to make the concept of your blog that you are a novice looking to learn more yourself so you aggregate a variety of facts and tips taken from other sources.
Do Your Research
If you are going to post facts on your blog then make sure that you have done proper research on these facts. Where did you hear this “fact” that you are posting about? Was it a credible source? What experience do you have with it and do you know anyone else that has experience?
Before going off on a tangent claiming knowledge on something, make sure that you do the proper rounds of research first. This will give you much more credibility than blindly shouting out “facts.”
Cite Your Sources
Make sure that you include where you found your information from that you include on your blog. This can be surveys or studies that you have conducted yourself, or if you found it on an outside blog make sure you link to it.
Invite Guest Expert Contributors
If you are posting about a particular subject which you aren’t the authority on, consider inviting a guest contributor to explain their knowledge on the subject which will give a fresh breath of expertise rather than speculation.