Blogging and content marketing are not as simple as just writing a blog and trying to market it is content. Although that seems like a strange and perhaps obvious statement, consider what it means from a semantic viewpoint. Anyone can have a blog, and anyone can promote themselves – but how do you do it well?
And that’s where the idea of creating sections and categories comes into play. For illustration purposes, let’s look at the ideas of the news category, the Twitter feed, events calendars, SEO via subcategories, and the ‘most popular’ section of your blog. A tip from each description can be extrapolated.
The News Category
Consider the idea of a website and blog about shoes. The competition is going to be fierce. But, if that site in particular publishes a shoes news category, suddenly there’s going to be a whole lot more attention focused on the content included. Whatever your industry is, adding a news section, especially if it’s focused on a mix of large and small new interests, will dramatically increase traffic potential for your content marketing purposes.
The Twitter Feed
And it’s never been easier to install a Twitter feed on your WordPress blog as well. With five minutes and a few dozen clicks, you can have a professional presented feed that links to all of your most important social interactions. This is a fantastic way to get conversation about your product started. And it does it in the most natural way possible – as part of a discussion about any other kinds of events that are currently going on.
And the importance of some type of events calendar can’t be stressed enough either. You can have an image of a calendar on your website that links to certain events, or you can have a listing of dates, but the ability to move quickly forward and backward in time to see different posts is going to be absolutely necessarily if you want any sort of consistent traffic moving through your blog chain.
SEO In Sub-Categories
And then there’s the argument for subcategories inside of your blog. If you want great SEO, then you have to understand how headlines, links, keywords, and phrases all work together, and subcategories will perform all of these functions at the same time if you use them properly. The more control users have over navigation, the better.
The Most Popular Section
And finally, there’s the idea of a ‘most popular’ section that you have floating around your website. Since this list changes frequently, it’ll give people a reason to keep coming back to your homepage, as there’s always going to be something different to link to, giving everyone in the equation that much more value.