The speed at which technology moves things along in the world has made it more and more important for businesses to develop a solid web presence to stay relevant in the industry. While maintaining a well-designed, optimized business website is a great start, there is one essential component of that website that will work tirelessly to build your brand awareness online.

The “Blog” section of your website is where you have the opportunity to accomplish many of your online branding goals. Take this website’s blog section, for instance. Their blog posts are relevant to the industry in which they operate, and provide vital information for those seeking enlightenment on the subject. [Read more…]