If you run a blog for your business, you may think that keeping it updated it’s one of the less important things you do, somewhere behind offering a great product, high quality service, and a fulfilling work environment. What too many companies don’t realize, however, is that you can’t provide that fantastic product and quality service to the broadest audience if your blog lies fallow. Rather, a well maintained blog is another component of your customer service as well as a key marketing tool for presenting both your product and business philosophy.

Maintaining your blog takes work, but you’ll find the rewards to be greater than you expected. Here are 3 key tips for keeping your blog supplied with quality content – you’ll be surprised at the response you receive. [Read more…]