Search engine optimization is one of the most important elements of any online marketing campaign. SEO trends are constantly changing as the algorithms of the various search engines, such as Google, Yahoo, and Bing, transform and evolve.
It can be difficult to stay on top of the latest SEO developments, but it’s critical that you do so that your company gets the best results possible. Here are five SEO trends that are becoming extinct and should be avoided going into the future.
1. Failing to diversify
A lot of people used to think that using the same three or four keywords in their website content would lead to better SEO results. In fact, the truth is quite the opposite. It is no longer a good idea to fixate on only a couple of keywords; diversity is key. If you are only using a couple of keywords and one of them loses its rankings, your page will take a huge hit.
2. Only paying attention to search engines
Just because it’s called “search engine” optimization does not mean you only have to focus on how search engines respond to your efforts. It’s very important to pay attention to your current and potential visitors as well, because they are the ones who will be making your page visit count go up.
Many people used to think that SEO only caters to Google, but it’s actually more important to concentrate on your audience too.
3. Putting your efforts into the short-tail
Short-tail keywords were a big hit when SEO first came to prominence because many people didn’t think web surfers and potential customers would be searching for highly descriptive keywords. Now we know that focusing primarily on short-tail keywords won’t have great success because they are extremely saturated.
You want to use long-tail keywords to drive larger amounts of traffic to your page.
4. Assuming link building is most vital
While link building is an integral part of any SEO campaign, it’s by no means the only component you should focus on. While it’s critical that you drive links to your website, you also need to make sure you provide fresh content for your audience. Your visitors should always be your main priority, not link building.
5. Making rankings your main concern
As stated above, you always need to put your audience at the forefront of your campaign. Getting consumed by your ranking can make you forget about everything else. Focusing on new visitors, and supplying them with what they require, will be the most beneficial.