Whether you’re looking to support your business or just want to share you thoughts, blogging is a power tool. A blog can serve as an effective framework for sharing information, and they scale well from personal efforts to platforms for some of the world’s largest businesses. However, getting off to a strong start is important, and ensuring your blog is both friendly to visitors and provides a seamless experience can go a long way toward building a thriving base of readers. Here are five steps to making a user-friendly and seamless blog. [Read more…]
This is the central goal of all marketers and web masters today: optimizing a blog for the best possible performance in search engine results. Of course, as with any critical mass topic, there are many schools of thought as to how best to achieve this goal. But underneath all the debate, these five important optimization factors continue to serve as the foundation for any successful blog.
Factor 1: Select the blog’s primary keywords in advance.
It is very important to have a list of primary keywords and key phrases in hand before even beginning to optimize a blog. The reason for this is simple: these are the keywords and phrases that visitors are most likely to use to find the blog, whether via organic or paid search results.
Doing keyword research to create a working list of primary keywords and key phrases in advance can help determine everything from site navigation to page content to blog template and other vital factors that can contribute to a blog’s success.
Tools to aid in keyword research: Check out Google’s Keyword Planner tool.
Factor 2: Choose a web host that is mobile-friendly and fast loading.
Mobile friendliness is the reigning king of today’s most successful websites and blogs. Page loading speed is the queen. Choosing a web host that optimizes for both can make or break even the most content-rich and relevant blog.
The following blog conversion tips are not for slackers.
Then again, if you were attracted to the heading of this article, it’s likely you’re not one of them.
The reason I mention it, is because there’s a worldwide problem of blog that don’t work optimally. Either they’re visually appealing but don’t convert visitors nor attract traffic via search engines.
Alternatively, they attract traffic but are not appealing and don’t experience high conversion rates.
The amount of web designers who produce masterpieces that really work for their clients, is minimal.
If you become a web designer who creates beautiful blog that are optimized for SEO and high conversions, you’ll experience great demand for your work.
The following tips are just the tip on the iceberg. For an overall view read on the elements that are needed to create a blog that rocks.
Tip #1: Target audience
In the period between getting a new order for blog design and starting the work on it, you need a complete image of your client’s target audience. Understanding who your client’s buyers are, is the basis of online marketing. Since our blogs are at the core of all marketing activities, an understanding of their target audience is key.
The problem with this, specifically with small businesses, is that 90% of the time, they themselves are not even aware of the needs and desires of their target audience. Sure, they may know the basics, but generally, they lack knowledge about the nitty gritty’s; the parts that make all the difference in a website design that attracts and converts.
For example, have a look at this example of an optimized website:
When it comes to marketing your business, both online and off, you want to market to the right people. Just like you would want to make sure the right person got your important proposal, you also want to make sure the right people are finding your website. That means knowing what the people you want to get your products and services to are looking for, and where they are looking.
There is a lot that goes into marketing, from having the right materials, and being on the right pages of the internet, to knowing the ages, sex, and general interests of the people that will want to buy from you. Here are a few tips to help make sure you are reaching the right people.
Your business, and the blog connected to your business, are things that you want to promote, at least if you want to make the most money with them possible. Sometimes it’s hard to figure out what to do to get the most attention. However, the whole idea is to just get your name out there.
That starts with having something to share, like good blog posts, and updated product or service listing. You need to know where to promote your business, and how to promote it as well. Here are some things you can do in order to get your name out there, and hopefully make more money. [Read more…]