If you have a website for your physical therapy business, you will want to get more people to visit it. In order to this, you will need to work on your online marketing efforts. One of the most effective ways to gain exposure to your website is by blogging. Knowing techniques to use when writing your blogs will help ensure these get read more frequently.
You need to know what you are talking about when you write your blogs. It is ideal to provide expert level information and convince your readers that you are well-informed on physical therapy.
One way to do this is by writing in the active voice rather than the passive one. Additionally, be sure to include sources to back up any statistics that you may provide in your blogs. (more…)
Managing finances takes patience and the right skills. While it may sound easy as adding and subtracting, many people have failed in this aspect.
Moms, however, have been found to be quite skilled in money management. They are often in charge of budgeting and saving and many husbands are also confident in delegating to their wives this particular task.
These days, there are numerous online resources that moms can use to get tips and strategies on budgeting and spending money wisely. With the right attitude and information, you have good chances of achieving your family’s financial goals moving forward. (more…)
Blogging has become so popular these days and has attracted people from various sectors of society. Since its inception in the late 1990s, blogging has evolved from being a platform to express and share one’s thoughts and personal experiences to being a social and marketing tool used by marketers, business owners and corporate groups.
Today, blogging is not only limited to hobbyists. It is now available as a part-time job, a full-time work and one utilized by entrepreneurs and corporations. Interestingly, majority of bloggers nowadays are women.
The Benefits of Blogging
On the personal side, however, blogging has been found to be very helpful in the healing process, both physical and emotions. Being an avenue that allows people to write down their thoughts and emotions, it aids in coping amid difficult experiences. (more…)
It’s not easy being a blogger, whether your goal is to become a thought leader in your field or simply monetize on a digital platform. However, bloggers can’t do it alone especially since the landscape has become so competitive. It’s not enough having something to say or share: You also need to do so quickly, beautifully and in a way that engages your audience. You’re basically competing in a huge ocean for the attention of readers who are increasingly demanding with shorter attention spans every day.
Luckily, you have plenty of tools at your disposal from in-memory databases to affordable, high quality webcams. No matter where you are on the blog spectrum, from “just thinking about it” to years-deep and in need of an overhaul, it’s not too late to get tech on your side. Here are a few tools to consider: (more…)
It seems that nearly every website you come across these days has buttons and links to social media profiles. It’s a way to keep those interested in the content connected to the person or organization. However, not everyone puts as much effort into social media posts and updates as they probably should. These sites have become integrated within society and many local communities share information regularly. If you have such additions on your site, how much do you post to these profiles?
Free Information to Increase Visitors
Everyone likes the prospect of free stuff. When you post regular bits of information on your social profiles, readers begin to trust the brand if they find the information valuable. This trust can then translate into purchases or otherwise using your business or personal blog as a primary form of information gathering. According to Scott Hebner, Social Solutions Vice President of IBM, “Social has become the new “production line” for business.” This means that commutative hubs such as Facebook, Twitter and Google+ should be integrations in regular business practices. Updates should be a daily routine if you want to keep the interest alive within your following consumer base. (more…)
Content might be king, but it’s still only part of what makes a blog successful (or not). The design of the website, how comments are moderated, how the blog is marketed and the industry itself all plays a part, too. It’s not easy to run a blog, and it’s even tougher to monetize one or otherwise achieve success. “Blogging” in general is a saturated market, so new bloggers need to bring innovation to the table.
Start by checking out the latest web design trends and making sure your blog looks fresh. This usually means neutral colors, plenty of white space, a sans-serif font and a blog that’s easy on the eyes (literally, otherwise people will stop reading).
Bloggers can now rejoice as they’re no longer limited to using the personal computer. Thanks to the tablet, they now have a new tool to use which is lighter, more portable and more convenient. The convenience lies in the touchscreen feature of the device which somehow lessens the stress on the hands compared to using a mouse.
There’s no question that the iPad as well other Android tablets have become a popular blogging tool. It works well with various platforms such as WordPress, BlogPress and Blogsy and many bloggers prefer to use them today.
In addition to the platforms, there is a wide range of apps currently available to help bloggers seriously using the tablet in what they love to do best. (more…)
Traffic is something every website or blog would appreciate having. In a world where success is largely determined by online popularity, there are a few things site owners would not do to get a chunk of that traffic. Optimizing therefore becomes a major concern in the hope that such efforts will lead the target audience to the site being promoted. It is important however to remember that sites and blogs need to be attractive to both search engines and human readers.
Optimizing for Search Engines
Most website and blog owners and developers are concerned with optimizing their sites for the purpose of being seen and crawled by search engines and rightly so. With so many sites and blogs to choose from, it will be very difficult for a new site to be found, if at all. If a site is to appear in search results, search engines have to be alerted with its existence.
There are some very basic steps to take to ensure being crawled by search engines. More specific steps and techniques will have to be learned though to come out ahead in search results. This is where search engine optimization tasks come in. SEO efforts are expected to make it a lot easier for searchers to find a site. Being easily found online provides immeasurable advantage to the benefiting site. This benefit translates to traffic which ultimately is expected to convert to popularity and financial success.
Optimizing for the Human Eyes
A lot of website owners make the fatal mistake of addressing SEO concerns for search engines while excluding the needs of human searchers. Humans are still the end users of contents offered by websites. This makes optimizing sites for the human eyes a real issue.
No matter how strategically executed an SEO plan is to successfully get the nod of search engines, human readers will still determine for themselves if a site or blog offers any real value in terms of content. At the end, using the right keywords or being listed in the most popular directories wouldn’t really matter much if there is absolutely nothing in the site that can hold readers’ attention. It would be wise to attend to human concerns first before embarking on any ambitious SEO strategizing.
For Search Engines or Humans?
So for whom shall website developers optimize sites for? It appears sites will have to strike a healthy balance in considering both. Learn everything that has to be learned technically but never forget the human side of websites.
About the Author:
Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO companies in the United States.
Are you passionate about writing? Do you love to write down your thoughts and experiences? Do you think you can write on various topics that matter to you? If you answer in the affirmative to these questions, then you have every opportunity to become a successful blogger.
A blogger today does not really need to have a degree and may opt to write for a certain company or brand whether exclusively or on a freelance basis. Most, however, are freelancers who accept assignments from various groups or who write for their own blogs that depend on advertisements for their income. In short, they are independent contractors.
It’s up to you to decide whether you want to initially work as a part-time blogger or a full-time one right away. If you have a regular job for now, a part time blogging work can help you earn extra income. Eventually when you think that going full time can provide you enough income, then it may be a good idea to leave your present work and focus on writing for blogs. (more…)
It isn’t as if a blogger has already so many aspects to look into in maintaining a blog. It seems like there is a need to have presence in every social platform there is. One particular social networking service that is taking everybody by storm is Instagram. Bloggers are among the most prolific users of Instagram and why this is so is something worth considering by those who have yet to follow suit.
Instagram Pictures can Direct Audience to a Blog
One eye-catching picture posted on Instagram that begs for more details easily leads readers to a blog if only to get more information about the picture that caught their attention and aroused their interest.
Show a New Dimension of the Blog
Bloggers can provide a more personal side to a blog by using Instagram. Images can present a totally different side to a blog which will never be expressed by words alone.
Create Exceptional Awareness for Blogs on a Wider Scale
Images travel faster than words and can reach places where words may find difficult to penetrate. A picture that is so vivid and literally commands attention will usually result to automatic sharing and thus more visits to the blog.
Consider insta challenges and find out how Instagram can be of use to your blog.