When using content as a form of online marketing, one of the biggest challenges is consistently coming up with new pieces of content that will engage and satisfy your audience. While writing about new or emerging topics can be great for keeping your blog relevant, there is a secret weapon for building usefulness and authority to your blog: evergreen content.
Evergreen content is content that won’t be irrelevant to read in a few weeks or months. Because this content is generally informative and provides readers with a solid basis on the topic, it can be a great blog for readers to keep coming back to over and over again, increasing traffic to your blog or website. However, writing evergreen content can be harder than it sounds. To help you with your construction of this type of content, here are three tips for creating great evergreen content.
Cover the Topic Fully
While many blogs you find today are short and easy to read, this shouldn’t be your strategy for writing a piece of evergreen content. Because this content is meant to stand the test of time and continue to be of use for a while, you’re going to need to write more extensively about the topic in order for people to find your post valuable. To be accomplish this, Al Gomez of the Content Marketing Institute suggests for writers to keep usefulness, clarity, tone and shareability in mind when fully covering a topic of evergreen content.
Keep The Information Broad and Generic
Along with making sure you completely and fully cover all aspects of your topic, you’re also going to want to ensure the information you do present is broad and generic in order to avoid having to make constant changes and edits to the content to maintain accuracy. For this reason, BlogTyrant.com recommends to aim all your evergreen content at beginners rather than experts in your industry. This will allow you to go over the topic generally while still providing a wealth of information to those who are just emerging into your market.
Choose the Right Presentation
Writing evergreen content can be fun and exciting for a writer due to all the possible presentations of the information. According to Scott Yates, a contributor to HubSpot.com, evergreen content can be in the form of frequently asked questions, how-to’s, brief histories, tutorials and much more. Keep this in mind the next time you’re tasked with writing a piece of content. If it falls in one of these categories, it’s likely evergreen content and should be written as such.
Periodically adding evergreen content to your blog can be a great way to speak to a wide range of audiences and keep readers informed about your industry. Use the tips mentioned above when writing your evergreen content pieces to find the most success possible with this marketing strategy.