Social media is great for content marketing. If you do it correctly. And, in our wonderfully technologically savvy current social media landscape, ‘correctly’ tends to change a little bit almost every week. But that doesn’t mean that you can’t follow some general principles that will at least always move you in a positive direction.
Consider these social media tips and tricks for marketing your product, service, and brand, including using the Twitterverse to its maximum potential, avoiding any type of over promotion, using every analytical tool that you can, adjusting for a captive audience, and maintaining a consistent message throughout your project plan and function. [Read more…]