The invisibility effect makes it tough to communicate offers to website users. People who browse your site are only interested in their own issues and have trained their eyes to glide over ads, signup forms, and other promotional items they come across.

Every website costs money, so it must earn enough to pay for itself. The Internet is free only because enough users click on the offers that website owners make and consequently; we need to find new ways to communicate with site visitors so that more of them notice our offers. [Read more…]