If you approach blogging with the intent of getting traffic to your main website, then you’re at least loosely familiar with the idea of search engine optimization. But what you may not know is that internal SEO practices are becoming more and more important, almost on a monthly basis. Because so much information is competing for the same search space, you have to be more specific than ever in creating good keyword combinations.

If you’ve noticed a drop in your blogging traffic lately, some good places to start reinvesting in the SEO process would be to go over topics like what SEO is in the first place, how you can judge its value, why you want to approach it from a reverse engineering perspective, why it acts as a gatekeeper, and then how to experiment to get better results. [Read more…]