We’ve all seen one: a basic blog with paragraphs and paragraphs and bland, boring text and nothing else notable to draw your attention. The topic could be interesting but was poorly executed, you have no idea how or where they got their information, and you’re falling asleep as you scroll down pages and pages of black and white copy. Yikes.

While many bloggers and businesses alike are trapped in this bad version of content marketing, it’s actually easier than you might think to break the basic mold of blogging and create a champion-worthy blog that viewers will delight in reading, sharing and interacting. So to help get you over this hurdle, here are three tips for rising above the basic blog post. [Read more…]